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Advisory Tuesday, January 10
8:30 am - 12:30 pm

Telling Your Story From Start to Social Media Finish
The Seventh-day Adventist Church in North America and its members have incredible stories to share with each other and the world. Amazing achievements, meaningful outreach, powerful worships and evangelistic meetings are just the tip of the iceberg when it comes to sharable news and information. But how do you decide what events and stories should be covered? What is the objective in sharing? What audience(s) do you want to reach? How should you reach them? Kimberly Luste Maran and Jamie Jean Schneider will bring you through idea inception to social media finish in this workshop. Learn what stories have potential, how to reach multiple audiences by tailoring your content (word, photo, and video), and which social media platforms will work best to get your story out. And if you are a ministry partner, what newsworthy activities have you, your spouse, or the people within your influence been involved in? Their story needs to be told! A brief tutorial on social media analytics will also be shared.
Tuesday, January 10
2:30 pm - 3:45 pm
Kimberly Luste Maran
Assistant Director
Office of Communication
North American Division



Jamie Jean Schneider
Digital Marketing Strategist
Office of Communication
North American Division


How to Handle a Crisis in Your Church
What is the best way to respond when your local church, school or other church institution has a crisis situation? What things should you consider before responding to media requests for information? Should you even talk to the media? This informative workshop will take you through the steps of setting up an action plan when a crisis develops. It will also help you identify the best course of action when contemplating a response to a media inquiry. Daniel Weber, Communication Director, and Julio Munoz, Associate Communication Director for the NAD will guide you through the process of responding to a crisis and the need for establishing proper protocols before a crisis happens.
Tuesday, January 10
4:00 pm - 5:15 pm
Dan Weber
Director
Office of Communication
North American Division



Julio Munoz
Associate Director
Office of Communication
North American Division


Pen or Camera? What is the Most Effective Way to Share Stories?
Sharing stories from your church or ministry can be effective ways of not only promoting your work, but they can be an incredible outreach to potential volunteers or donors. Kim Maran and Dan Weber, from the NAD Communication Department, will share with you the many different possibilities in sharing your story with a larger audience. From blogging, to YouTube, to traditional print, each format will be presented and the requirements for producing a successful story will be discussed.
Wednesday, January 11
9:45 am - 11:00 am
Kimberly Luste Maran
Assistant Director
Office of Communication
North American Division



Dan Weber
Director
Office of Communication
North American Division


Panel Discussion – Building a Media Ministry in Your Church
So your church wants to create a media ministry? What many perceive as simple, can quickly become overwhelming if you don’t consider all of the requirements involved with the creation and management of a successful media team. Nick Wolfer and Scott Grady, from the NAD Communication Department, will be joined by several guests in a panel discussion that will answer the questions that need to be considered before taking on a new media adventure.
Wednesday, January 11
11:15 am - 12:30 pm
Scott Grady
Field Production Manager
Office of Communication
North American Division



Nickilos Wolfer
Production Director
Office of Communication
North American Division